Liberty Automobiles – the exclusive dealer for Cadillac in the UAE – has raised AED 192,000 for charity with its Cadillac Ramadan donation campaign. Throughout the holy month, a portion of every Cadillac car sale was donated to UAE charities, upholding the charitable spirit of Ramadan and supporting the ‘Year of Giving 2017’. The campaign reflects Liberty Automobiles’ ongoing efforts to support the UAE’s vision of fostering a philanthropic culture in the private sector and among the nation’s citizens and residents.
Rimoun Hanouch, Group General Manager at Liberty Automobiles, commented: “At Liberty, we are proud to support the UAE’s ‘Year of Giving’ and also strive to involve our customers in our business with values approach by providing them with charitable opportunities like our Cadillac donation campaign. Ramadan is a special time of year for giving back, and we would like to thank all customers who joined us in this charitable spirit by seizing an opportunity to do good while also becoming proud owners of a new Cadillac vehicle. The campaign spread hope and joy during the holy month but will also have a far-reaching impact; the funds raised will truly change lives.”
The donations were raised for various charitable organisations across the UAE namely; Noor Dubai, Fujairah Welfare, Sharjah Charity International, Red Crescent, and Khalifa Bin Zayed Al Nahyan Foundation. Customers elected which charities benefited from their purchase, ensuring that the money went towards a cause that is close to their hearts.
Nadim Ghrayeb, Marketing Manager in Cadillac ME also commented: “We would like to commend Liberty on their donation campaign during the holy month of Ramadan. Liberty's sense of community and charity makes us proud to have them as our partner here in the UAE.”